PlaySports Network (PSN) are the creators behind some of the biggest names in cycling content on Youtube. Channels like Global Cycling Network (GCN), Global Mountain Biking Network (GMBN), Global Triathlon Network (GTN) and many more. PSN works across 5 languages with a multitude of different brand partners and creative teams to deliver high quality cycling content.
My role as a Junior Designer at PSN required me to work in collaboration with the design and production teams in helping to promote and elevate the films, assist in the design of commercial campaigns, product development and brand development.
Youtube Thumbnails
While working at PSN I decided to focus my role on the off-road and triathlon channels. Working closely with these teams allowed me to develop the styles, branding and promotion of the channels. Using the thumbnails to evaluate the partners / brands we worked with and helping to increase audience reach. These brands included big industry names like; Mercedes-Benz, Zwift, MucOff, Canyon, Orbea and Garmin..
Brand Development
One of part of my role is to create and develop graphics for new and exciting content for the channels. These can include series idents, title sequences, social graphics and in-video graphics. These designs help to fuel the success of the channels and define the brands personality.
Social Media
Product Development / Merch Shop
GCN+ Marketing Campaign
