Brief:
Dunster Beach is a holiday park made up of coastal wooden chalets on the edge of Exmoor National Park. The site dates back to before 1940 and is still used by tourists and holiday makers today. Unfortunately, the site branding and visual identity have become tired and outdated.
Solution:
Taking inspiration from the unique rows of chalets on site, I designed a refreshed logo and brand system to give the business a modern day feel with a nostalgic twist. Designed for both flexibility and distinction, whist playing homage to its historic past through typography and layout.
Using colours taken directly from the painted chalets and local landscape, I’ve created a toolkit of graphic elements that allows Dunster Beach Holidays to be bolder and more playful across digital, print and social.
