Brief:
Tenderstem needed a series of year round campaign visuals that would run across OOH, social, trade and web to showcase the usefulness of Tenderstem broccoli in any dish. This was intended for general consumers and chef's to bring Tenderstem into the kitchen. The major issue with a brief of this scale was budget restrictions. However we found way to make it work.
Solution:
At the time this became one of the first brands for McCann to create an outward facing campaign for using Ai to build the visuals. Working with my art directors, we crafted beautiful visuals using generative Ai tools. We then edited the image with the iconic Tenderstem character and extra elements before animating them for social and digital displays.
