Brief:
Cornwall Council decided to bring together all local transport systems on land, sea and air under one unified brand. The brand needed to be inherently Cornish whist feeling modern and showing connectivity. The visuals needed to work as a recognisable brand across a range of touch points, from bus stops and ferries to digital travel cards and a route planning app.
Solution:
By focusing on the concept of seeing Cornwall through a frame, I created a visual identity inspired by the shapes found on Cornwall’s unique coastline, where land, sea and air all meet. The logo is designed to be simple, unique but instantly recognisable as a coastal headland. This combines with the brand colours which were chosen from colours found in nature to create a modern identity for Cornwall's connected transit network.
This project was presented in front of Cornwall Council & other key stakeholders during May 2018 as part of the final shortlist of concepts.
