Brief:
Megan is a young hairdresser who runs her own independent business but needed a brand to represent her in a professional, personal and elegant manner. She required the brand to work on printed business cards and flyers, as well as on digital applications such as social media which has been critical for local small business owners like Megan to connect with their customers during the 2020 pandemic.
Megan is a young hairdresser who runs her own independent business but needed a brand to represent her in a professional, personal and elegant manner. She required the brand to work on printed business cards and flyers, as well as on digital applications such as social media which has been critical for local small business owners like Megan to connect with their customers during the 2020 pandemic.
Solution:
I chose to create a brand which felt young, fresh, original, beautiful and stylish. These grounding attributes helped me to craft a brand that felt like an extension of Megan and her personality / passion for hair, whilst remaining visually unique to the market.
