Background:
Megan and I started the process by discussing what she wanted her audience to feel when looking at her branding. We then came up with a few grounding keywords to help guide the look and design of her logo.
Megan and I started the process by discussing what she wanted her audience to feel when looking at her branding. We then came up with a few grounding keywords to help guide the look and design of her logo.
![](https://cdn.myportfolio.com/58f83c39d06b61da6da5830c601b9ac5/46cf5db3-0c3a-421f-aaf1-02d6935d1d9c_rw_1920.jpg?h=5cdbe6010337d69533a1aefcd4648d20)
Sketches and initial ideas
![](https://cdn.myportfolio.com/58f83c39d06b61da6da5830c601b9ac5/67a97607-ed49-4b8a-a5c7-ab3e80cc63e7_rw_1920.jpg?h=5da42044f9e5e4ae742b9c3ab495beb6)
![](https://cdn.myportfolio.com/58f83c39d06b61da6da5830c601b9ac5/795700b0-28cd-4581-83e4-c0ef732acb21_rw_1920.jpg?h=713c9a6b9a3dc99e1298ed8e554214d3)
![](https://cdn.myportfolio.com/58f83c39d06b61da6da5830c601b9ac5/bd7c7138-eb27-469a-953e-b40478f7ecbe_rw_1920.jpg?h=f1462bb6a294210697880391a19458ad)
![](https://cdn.myportfolio.com/58f83c39d06b61da6da5830c601b9ac5/2f5724c6-5ab0-4234-9792-4f1a69881a86_rw_1920.jpg?h=a8b9b21f385113369f82c1a40e6cf367)
Developed routes
![](https://cdn.myportfolio.com/58f83c39d06b61da6da5830c601b9ac5/836096b7-613c-4312-856e-1ba4774f76a2_rw_1920.jpg?h=68531ebda158e31c21390e0c45c3ee34)
![](https://cdn.myportfolio.com/58f83c39d06b61da6da5830c601b9ac5/d06f5551-89ae-4bce-8f64-a1f9c39f9d7c_rw_1920.jpg?h=9559e221078e2a036a18c695a94a7a95)
![](https://cdn.myportfolio.com/58f83c39d06b61da6da5830c601b9ac5/3501125d-ac19-4d7d-8a5c-7a04cbb8677f_rw_1920.jpg?h=422b7898acbe1efd2ef875a9280d03c0)