Brief:
Yeo Valley wanted to raise awareness of it's brand of dairy products and separate itself from the competition by promoting all the benefits which make their products great in a characterful and engaging way.
Solution:
Myself and the team at McCann created a campaign that celebrated and empowered people to make good choices and centred around why picking Yeo Valley was the best choice. The campaign worked across TV, social, OOH and in stores across the country. The animation was styled to look quirky, fun and handmade with a stop motion feel. We created custom YeoMoji's to help bring life to the messaging and add further character to the designs.
Creds:
Creative Director: Zane Radcliffe
Art Direction: Jake Pole
Artwork: Mark Leverton
Art Direction: Jake Pole
Artwork: Mark Leverton
