Brief:
IAATO is an international organisation with the sole mission to advocate, promote and practice safe and environmentally responsible private sector tourism to the Antarctic. They needed help communicating this message in a way that felt friendly and inviting whist remaining serious about upholding correct practices and procedures to protect the Antarctic.
Solution:
Whist at ORCA, we worked across the IAATO and Antarctic Ambassador brand to realign their guidelines and created a new suit of visual assets for their marketing teams to use. These included an illustration pack of animals and common interactions found out in the field, a corporate icon pack to help communicate more effectively and a refreshed look for their Antarctic Ambassador Day campaign.
